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Tata Motors enters Indonesia, to start local assembly in 2013

11 Sept 2012

NEW DELHI: Homegrown auto major Tata Motors announced its foray into Indonesia with the setting up a wholly-owned Jakarta-based subsidiary and plans to launch its products in 2013. 

The company will foray into both passenger and commercial vehicles through its arm PT Tata Motors Indonesia, the company said in a statement. 

"Indonesia is a key market for Tata Motors, which has a wide range of products from small cars to buses in passenger vehicles and from 0.5T mini-trucks to 49T heavy trucks in commercial vehicles," it added. 

Commenting on the development, Tata Motors Managing Director Karl Slym said: "As elsewhere in the world and as is the Tata practice, we will function in Indonesia as an Indonesian company...We will establish deeply rooted local operations and will grow in tandem with the prosperity of the country and its people". 

On the company's product launch programme for the Indonesian market, Tata Motors Executive Director (Commercial Vehicles) Ravi Pisharody said: "Based on customer feedback, we will progressively introduce relevant passenger and commercial vehicles, backed by appropriate distribution and service infrastructure such that we are closest to our customers". 

By the time of the launch in 2013, PT Tata Motors Indonesia will have about 10 to 15 dealers nationwide, offering sales, service and spare parts. 

"Over a period of three years, the company will set up a country-wide network of about 60 full-service dealers, about 100 other workshops and about 300 more spare parts retailers," the company added.

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