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Tata Motors' Presence in Indonesia

From the Live Mint

Tata Motors may set up Nano production facility in Indonesia

Tata Motors Ltd might build a factory to produce its Nano small car in Indonesia, one of the fastest expanding markets in Asia.

The firm is conducting a feasibility study to establish a facility in Jakarta, three people familiar with the company’s plan said on condition of anonymity.

Should the plan come to fruition, it will help the company not only get a foothold in the large but untapped market of Indonesia, but also address the adjoining markets of Thailand, Malaysia and the Philippines.

Robust economic growth, rising consumer confidence levels and affordable credit made 2010 a record year for all the four markets in South-East Asia.

Sales of light vehicle expanded 36% to 2.23 million units compared with a year ago, according to a January report on the automotive market in the Asean region by JD Power and Associates, a forecast and research firm.

“Indonesia is almost like Indian market,” said Abdul Majeed, auto practice leader at consulting firm PricewaterhouseCoopers Llp.

The fact that it has a large rural population will help sales of Nano, touted as the world’s cheapest car, Majeed added.

Tata Motors was earlier planning to expand its facility in Thailand where it makes the Xenon and Ace small trucks, to make room for the Nano. However, those plans have now been shelved in favour of Indonesia, according to one of the three persons cited above.

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